It’s a truth widely accepted that there’s very little point in trying to reinvent the wheel. Even those folks who attempt to update, modernize, or otherwise overhaul the concept of the wheel are, we can probably all agree, on a hiding to nothing.
Once talk turns to inventions only slightly less useful and slightly less perfect than the wheel, though, all bets are off. The desire to improve an invention, or (more likely) to just add a point of difference in the hope that your variation on this particular theme will be distinct, always seems to be strong. Which brings us, not especially coincidentally, to the Syng Cell Alpha.
On the face of it, you might imagine the Cell Alpha by Syng (a California-based company that’s in part the brainchild of ex-Apple big cheese Christopher Stringer, an industrial designer who holds more than 1,400 patents) is another wireless loudspeaker. A large, expensive, and unusual-looking wireless loudspeaker, yes—but nevertheless a simple variation on a theme. But you’d be wrong.
According to Syng, the Cell Alpha can make recorded sound “tangible”—that’s to say, perceptible by touch. Syng itself exists “to transform the human relationship with sound,” and to “turn listening into a multi-sensory experience.” Hold tight, there's more.
“When we can hear, touch, and see sound, it taps into an innate human desire to control and manipulate the sounds around us,” says Syng. If Syng is anywhere near accurate in its claims for Cell Alpha, then it’s safe to say this is no mere variation on the wireless loudspeaker theme. This will be the only time I’ve ever been able to touch or see sound while remaining within the law.
The speaker itself is a sizeable truncated sphere, and it’s designed to perform as if there’s “no front or back, and no left or right.” Much of its innards are visible through its clear plastic cabinet. In this respect there’s more than a touch of the iconic Apple iMac design about the Cell Alpha. Syng suggests Cell Alpha can create a deep, wide sound field in any given space, no matter its position within it—and to this end it’s equipped with a remarkably extensive speaker array.



