While many companies have made it their raison d'etre to turn ordinary outdoor gear into coveted status symbols, few have done with as much success as Austin, Texas-based Yeti.
The contrast between the plain, utilitarian objects and the extensive Yeti re-engineering of them is so extreme that it almost verges on parody. It's hard to imagine paying $350 for a cooler when my Igloo has lasted for almost fifteen years. Yeti also sells a high-end bucket. Now, listen, I have many buckets. One of them holds dog poop. If I have to replace one, which I rarely have to do, they usually cost under $5.
So when Yeti sent me their new 35-liter Camino Carryall, I was ready to laugh. But that was before I tried it. I’ve had it for over two weeks and I use it almost every day. Whether I’m going to the gym or picking damp, muddy dog towels out of the car, I can use the bag, hose it off, turn around and take it to the grocery store. It's a bag I never knew I wanted—until Yeti made it.



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