This story was produced by WIRED Brand Lab for H&M.
The Fanfare Around the Band Geese Actually Was a Psyop
The Brooklyn band Geese was labeled an “industry plant” by those who questioned its sudden ubiquity. Maybe it was.
John Semley
The Star Trek Communicator Is Now a High-End Wristwatch
This luxury Swiss watch brand has gone where no one has gone before. Unfortunately, the price is out of this world too.
Jeremy White
Where the DOGE Operatives Are Now
WIRED tracked down some of the most prominent figures of last year’s DOGE invasion. Here's where they are now—in government and beyond.
Vittoria Elliott
The Last Airbender Leaked Online. Some Fans Say Paramount Deserves the Fallout
After the full movie leaked, animators mourned the chance to release their work as intended. Others feel the leak is justified in light of Paramount’s marketing blunders and association with Trump.
Miles Klee
MAGA Indians Went All In on Trump. Many Right-Wingers Can’t Stand Them
South Asians are a powerful, visible minority in the Trump administration. They’re also facing a racist backlash, fueled in part by the white nationalist Groyper movement.
Ashwin Rodrigues
The Deepfake Nudes Crisis in Schools Is Much Worse Than You Thought
An analysis by WIRED and Indicator found nearly 90 schools and 600 students around the world impacted by AI-generated deepfake nude images—and the problem shows no signs of going away.
Matt Burgess
Why Amazon Is Buying Globalstar—and What It Means for Your iPhone
Amazon is paying more than $11 billion for a small satellite company.
Boone Ashworth
NASA Wants to Put Nuclear Reactors on the Moon
The White House has announced that NASA will work with the Departments of Defense and Energy to put nuclear reactors in orbit and on the surface of the moon.
Jorge Garay
Allbirds Is Pivoting to AI Compute. Sure, Why Not
Once a $4 billion apparel juggernaut, Allbirds will rebrand as NewBird AI, a “GPU-as-a-Service” company. Hey, if you can't beat ’em, join ’em.
Brian Barrett
This Beanie Is Designed to Read Your Thoughts
California-based startup Sabi is developing a thought-to-text wearable that could usher in the cyborg future.
Emily Mullin
Staunch Trump Supporters Are Now Asking if He’s the Antichrist
The Iran war and a series of social media posts, including one depicting Trump as Jesus Christ, have some conservative commentators and fans suspecting the president may be the antichrist.
Makena Kelly
The US Government Will Ask Data Centers How Much Power They Use
In a letter obtained by WIRED, the Energy Information Administration tells two senators that it plans to develop a mandatory assessment of data centers' energy use.
Molly Taft
