This story was produced by WIRED Brand Lab for H&M.
The Fanfare Around the Band Geese Actually Was a Psyop
The Brooklyn band Geese was labeled an “industry plant” by those who questioned its sudden ubiquity. Maybe it was.
John Semley
Allbirds Is Pivoting to AI Compute. Sure, Why Not
Once a $4 billion apparel juggernaut, Allbirds will rebrand as NewBird AI, a “GPU-as-a-Service” company. Hey, if you can't beat ’em, join ’em.
Brian Barrett
The Deepfake Nudes Crisis in Schools Is Much Worse Than You Thought
An analysis by WIRED and Indicator found nearly 90 schools and 600 students around the world impacted by AI-generated deepfake nude images—and the problem shows no signs of going away.
Matt Burgess
Staunch Trump Supporters Are Now Asking if He’s the Antichrist
The Iran war and a series of social media posts, including one depicting Trump as Jesus Christ, have some conservative commentators and fans suspecting the president may be the antichrist.
Makena Kelly
Government Workers Say They’re Getting Inundated With Religion
“This has never happened before,” one government employee tells WIRED. “I have never gotten a message like this from anyone.”
Vittoria Elliott
Silicon Valley Is Spending Millions to Stop One of Its Own
Alex Bores, a former Palantir employee, helped pass one of the country’s toughest AI laws. Now Silicon Valley’s biggest names are trying to stop his rise to Congress.
Katie Drummond
AI Agents Are Coming for Your Dating Life
The developers of Pixel Societies are using AI agents to simulate social interactions. It's an attempt optimize the process of choosing new colleagues, friends, and even romantic partners.
Joel Khalili
Meta Is Warned That Facial Recognition Glasses Will Arm Sexual Predators
More than 70 organizations, including the ACLU, EPIC, and Fight for the Future, say the AI smart glasses feature would endanger abuse victims, immigrants, and LGBTQ+ people.
Dell Cameron
The Internet's Most Powerful Archiving Tool Is in Peril
As major news outlets cut off the Wayback Machine, journalists and advocacy groups are rallying to protect the Internet Archive’s vast collection of web pages.
Kate Knibbs
In the Wake of Anthropic’s Mythos, OpenAI Has a New Cybersecurity Model—and Strategy
OpenAI says its safeguards “sufficiently reduce cyber risk” for now, while GPT-5.4-Cyber is a new cybersecurity-focused model.
Lily Hay Newman
AI Slop Is Making the Internet Fake-Happy
A new study examines the impact of the rise of AI-generated websites on the internet—and found some surprising results.
Kate Knibbs
How to Use Google Chrome’s New AI-Powered ‘Skills’
The premade Skills available through the Gemini sidebar in Chrome include ways to maximize protein in recipes or summarize YouTube videos.
Reece Rogers
