Beauty deals are among the few Amazon Prime Day sales that are great nearly across the board. Whereas some tech products are only on sale because they're old, or the deals are the same you can find year-round, the beauty deals we've spotted are almost always on new and trendy products or classics we wouldn't want to go without. We do test a lot of tech professionally, but we apply that same testing protocol to the beauty products we use in our everyday lives. Here are some deals on our tried-and-tested favorites.
Make sure to check our list of the Absolute Best Prime Day deals for more verified discounts on the gear we recommend.
Updated 12:30 pm ET Friday, June 26: We've added new deals from Native, Jukebox, Shark, L’Oreal Professionnel, and BaBylissPro, removed items no longer on sale, and ensured prices and links are up to date throughout.
Best Beauty Device Deals
This is the best budget hair straightener I have ever tested, performing as well on my 3a curly hair as flat irons five times the price. This Prime Day deal is not the most dramatic discount, but you won’t find a better straightener for under 30 bucks. The 1-inch plates heat up to 410 degrees Fahrenheit in just 34 seconds, smoothing even the most recalcitrant frizz and leaving hair shiny and healthy-looking. —Kat Merck
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I love this lightweight, user-friendly diffuser and reach for it multiple times per week. It's especially good for curly hair. It isn't the fastest diffuser I've ever used, but it's gentle on my tresses and lets me dry them without feeling guilty. Goodness knows I put my hair through the wringer already, but I don't feel like I'm adding to the damage when I use this on wash days. —Louryn Strampe
Revlon
One Step Volumizer Plus Hair Dryer and Styler
WIRED reviewer Nena Farrell gave this a solid 8/10 when she reviewed it last year, finding that it beat many of its pricier competitors in terms of performance.
What's better than an excellent blow-dry brush? Three blow-dry brushes in one! This set gets you Drybar's acclaimed Double Shot brush head (Nena's favorite), along with the paddle brush Smooth Shot (Boutayna's favorite) and smaller, easily maneuverable Half Shot for shorter styles or bangs. The Double Shot brush by itself usually costs more than this, so you're practically getting two extra brushes for free with this deal. —Kat Merck
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Reviewer Matthew Korfhage says the Philips Norelco Multigroom is the best deal in beard trimmers. It’s a versatile tool that is not only quiet but also operates at high RPM, delivering a close cut without any nicks when used guardless. The attachments, including the convenient nose hair trimmer, are simple to swap, and the impressive five-hour battery life means you won’t have to worry about recharging during short travels. The only minor inconvenience is that it doesn’t come with a storage case for all the guards—but that’s nothing a ziplock bag can’t fix. —Boutayna Chokrane
This BaBylissPro beard trimmer is co-designed with barber tool company Tomb45, and has the ability to charge wirelessly on a charging mat (which will run you $50 extra). The battery can run for over three hours, so you won't need to charge it more than once every month or two—plus, we liked the light-up indicator battery bar. This trimmer has a sharp, tight-toothed blade that helps achieve clean lines and a close shave. We liked the powerful internal motor that revs up to 7,500 rpm on “turbo” mode, and ergonomic rubber grip that's both stylish and comfortable to hold. This fade and line-up tool is marketed at pros, but it is compatible with standard trimmer guards if you're not comfortable as a free-hander yet. Only $153 right now, this is probably the lowest price we'll see until the holidays. —Molly Higgins
The Philips Sonicare 4100 is my top choice for a midrange electric toothbrush, delivering a gentler sonic cleaning experience that beats standard oscillating models. Its compact brush head is ideal for those with narrower mouths, ensuring every molar is reached. Key features include a pressure sensor that reduces vibrations when you brush too hard, a two-minute auto-shut-off timer, and two intensity settings (low and high). With its BrushSync technology, it tracks your brushing time and reminds you when it’s time to replace the brush head. Plus, a single charge lasts about two weeks. —Boutayna Chokrane
The iRestore Elite is one of our top red light therapy devices for promoting hair growth. This FDA-cleared helmet combines 300 lasers with 200 LED lights, providing full scalp coverage and enabling hands-free treatments. Its three wavelengths—625, 655, and 680 nanometers—are within the optimal range. The rechargeable battery is reliable, offering up to two weeks of use on a single charge. Note: The typical price for the iRestore Elite is between $1,799 and $1,899, so this offer isn't actually a huge discount, but it’s still cheaper than a trip to Turkey. —Boutayna Chokrane
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Solawave’s 4-in-1 Skincare Wand is a TikTok bestseller and our favorite red light therapy device for treating facial spots. It has 16 mini LEDs that emit a single wavelength of 630 nanometers, which helps reduce puffiness, fade wrinkles, and soothe the skin. Plus, it offers vibration and warmth therapy for a relaxing experience. Three of our WIRED testers have reported positive results, noting improvements in skin tightening. —Boutayna Chokrane
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The TheraFace Depuffing Wand is a must-have ice roller that doesn’t melt and stays cold. It offers both hot and cold therapy to help reduce puffiness, improve circulation, and enhance the absorption of skincare products. The curved precision tip is designed to fit the contours of your face, and it features three preset temperature levels that remain consistent during a six-minute session. It’s one of my favorite travel gadgets since it’s compact and TSA-friendly. —Boutayna Chokrane
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This is a legitimately great deal on GHD’s most high-tech hair straightener. It only has one heat setting, 365 degrees Fahrenheit, which it maintains through sensors that measure the 1.75-inch plates 250 times a second. It’s not for everyone—it did not work wonders on my 3a curly hair when I tested it—but if your goal in using heat tools is to prevent damage, this is one of the best options out there. It also comes in a smaller, 1-inch-plate version for $14 less. I think it’s worth getting the larger plates to get the job done faster, but the 1-inch plates are easier to maneuver. —Kat Merck
Best Skincare and Haircare Deals
Boutayna likes to use this zinc oxide-based lip balm from sunscreen favorite Sun Bum to stave off fine lines and discoloration—it's both SPF 30 and reef safe. If you've got any beach vacations on the horizon, grab one for the whole family right now while it's 40 percent off. —Kat Merck
You guys, these are Louryn's real nails. Natural nails are very in right now, but as anyone who's tried to grow them can attest, it's not an easy style to maintain. They peel. They split. They discolor. Louryn discovered the fine folks at r/longnaturalnails recommend jojoba oil, and this is what she's been using as part of her success story. She uses the Lavender Vanilla scent, but there are multiple other options, including unscented, and all are on sale. —Kat Merck
This viral heat-protectant spray is a Prime Day sale staple. It’s one of the rare products that works for all types of hair, from fine and easily tangled to thick and curly, as it’s lightweight and effective without leaving heavy residue. It must be used on wet hair only and needs a blow-dryer to “activate,” but it does a great job at keeping styles sleek and less frizzy in the face of wind and/or humidity. —Kat Merck
Louryn Strampe thought this vegan deep-conditioning mask left her hair noticeably softer without weighing down her curls. —Kat Merck
Best Makeup and Fragrance Deals
This iconic tinted lip balm looks great on every skin tone. It's been popular for decades and will probably outlast every beauty trend for the rest of time. It's moisturizing, and the blue undertones mean that your teeth will look whiter, too. I won't be the only product reviewer stocking up on this today, especially at this price. —Louryn Strampe
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