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Business

So, Tron Guy, Gem Sweater Lady, and the Firefox Walk Into a Bar ...

By Brian Raftery

Culture

Quiz: What Should You Really Fear?

By Josh McHugh

WIRED is obsessed with what comes next. Through rigorous investigations and game-changing reporting, we tell stories that don’t just reflect the moment—they help create it. When you look back in 10, 20, even 50 years, WIRED will be the publication that led the story of the present, mapped the people, products, and ideas defining it, and explained how those forces forged the future. WIRED: For Future Reference.

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