CES 2012: 50 Cent Touts SMS Audio's Sync Headphones

(emphatic music)

(beat music)

The SYNC headset, which is the marquee product for us

this year, it has a 40 mm drive in it.

It utilizes Clear Technology.

A lot of the wireless headsets that you see at CES

are utilizing Bluetooth, which was originally

created for telecommunications,

so it compresses the files in it.

It lowers the actual sound quality,

so Clear Technology allows us to have

the headset 50 feet away from the source of the music,

without losing CD quality sound.

Because I've bought headsets in the past, that have

been EQ'd for hip hop music, they have really heavy bass

but not so good sound quality when you played it

with other genres of music, I put an onboard equalizer

on the same headset, that allows you to bass boost

and for you to skip forward and rewind

the actual songs from the actual headset.

I wanted to balance it out, because the practice of me

writing a song or creating a song,

sometime I'm inspired by a production,

so it is important for me to try and have

the general public hear the song

the way I am actually hearing it in the studio.

I've tried to offer something that would be

visible to the general public as a stronger quality,

like the headset I'm demonstrating for you.

Durability was really important for me.

Right now, they are available at smsaudio.com,

and you know, we had a successful

soft launch in December.

We did pretty good, so I'm excited,

and the CES has has been amazing.

The coverage that I've got since, you know,

since I launched it, it speaks for itself.

I'm all over the place.

(electronic music)