E3 2012: Transformers: Fall of Cybertron

(upbeat electronic music)

I think for people who played War for Cybertron

what you're gonna see is that we listened.

We actually listened to what the press, what the fans,

and, you know, that crazy, little, internal voice

inside our heads was telling us that this game really needed

and that was variety.

That was every character really allowing the player

to get in their head, understand their story,

'cause they're all different,

and they all have different perspectives

about what's happening.

But also from a gameplay point of view,

push you, challenging you, embrace transformation

while each character still feels unique

was paramount to what this game's all about.

The Transformers is really all about choice.

The difference between an Autobot and Decepticon,

a good guy and a bad guy

if you're not a big Transformers fan, is choice.

There's no technology difference you've just chosen

one side or the other.

And so, we embrace that in transformation.

We let you choose when you wanna transform

and play the way you wanna play.

Each level is really geared around a specific character.

And that was a really interesting choice for us early on.

It was kind of one of the biggest choices that we made.

What that allowed us to do is deliver a much deeper story.

'Cause now you can kind of associate with this one character

and see where their head's at.

It also allowed us to build the level design

around what that character could and couldn't do.

So I think it really enabled us to free ourselves

from having to deal with all these potential characters,

and said how do we deliver the best Jazz experience

we can possibly do?

Multiplayer online play it's cooler than what we did

on War for Cybertron.

And we're being a little tight-lipped on all the features

for that yet but I can tell you it's coming back.

I can tell you that it was very well received

and that people really liked it.

But the one thing that, frankly,

I don't think we delivered well enough on

was creating your own Transformer.

Well really just pranged off the side of what that could be.

And so when we looked at multiplayer we said,

the one thing that we have to go to 11 on

it's create your own Transformer.

And we did it.

(upbeat electronic music)