Ferrari Reveals Name of First EV and Its Jony Ive-Designed Interior

[Narrator] Ferrari has revealed the interior

of its first fully electric car

designed by Jony Ive's LoveFrom,

while the exterior of the car will not be unveiled

until later this year.

Wired was there as we got our first proper look

at a confirmed aspect of the Ferrari Luce.

The internal components on show include a front seat,

elements of the cockpit, the steering wheel,

the pinnacle behind it with speed and odometer dials,

a center dash mounted display,

and a center console with a glass gear shifter.

The Luce's aesthetics have a sense of familiarity to them,

coming from Ive, who was Apple's chief designer

and spent 27 years there before leaving in 2019.

Rounded corners are enforced with ruthless efficiency.

The occasional small glass knob

on the edge of screens evokes Apple Watch's Crown.

Ferrari's glass partner is Corning,

the company whose Gorilla Glass has been used

on every iPhone model.

Corning says there are more than 40 glass parts in the Luce,

including buttons, screens,

and even the casing of the center console

and the gearshift knob.

The Luce's key fob even looks like a miniature iPhone.

We didn't see a stereo system, a glove box,

or even floor mats,

and none of the pieces we did see

were arranged inside an actual vehicle interior,

but instead displayed separately.