Here's All the New Stuff From Apple's Big iPhone Event

(audience applauds)

This is the iPad Pro.

[Narrator] Today Apple announced new products

ranging from a giant new iPad Pro

to a Siri-controlled Apple TV and of course

the new iPhone 6s and 6s Plus.

The company is partnering with Hermes

to add some established fashion credibility

to its Watch.

It's starts with this iconic Double Tour

that wraps elegantly around your wrist twice.

Next up is iPad.

[Narrator] The new iPad Pro goes after

the Microsoft Surface business market

with a huge display, a powerful processor,

an external keyboard, and truly a first for Apple,

a stylus it calls...

Apple Pencil.

[Narrator] Pencil?

Now where have we seen that before?

Sorry, FiftyThree.

[Demonstrator] (audience applauds) Siri.

Show me something new.

We believe the future of television

is apps. Apple thinks the future

of TV is apps and it wants consumers to float through

the television experience with a new Siri-enabled

motion controlled remote that appears to be

a bit like a souped-up Nintendo Wii.

You could just call it the Apple Tiwii.

Get it?

Apple hopes the new TV package will change the way

people find shows, movies, watch sports.

[Demonstrator] We could pull up a ton of live data.

[Narrator] Shop.

[Demonstrator] I love this John Varvatos Sportcoat.

[Narrator] And play games.

Apple TV starts at $149.

Next up is iPhone. (audience applauds)

[Narrator] But the products everyone really came to see

were the new phones, iPhone 6s and 6s Plus

get big camera upgrades this time around,

including the ability to shoot ultra-HD 4K footage.

There will also be a GIF or GIF-like upgrade

called live photo that promises to eat storage space

faster than pancakes go at a firehouse.

But the big news is the force touch

or I mean, the 3D Touch, which is not only

a much better name, but also a different technology.

[Demonstrator] Go right into my applications

just like that.

[Narrator] A 16 gigabyte 6s phone,

which you should absolutely not buy, is 199 bucks.

Get at least the 32 gig, you're gonna need that space

for all those live photos

and all that ultra-high def 4K video

that you probably can't play back on your TV.