Magic Leap Partners With Lucasfilm’s ILMxLAB

It's lovely to have you here today,

but there's a reason why you're here.

Yeah.

Maybe now is a good time to tell the audience.

Absolutely, yeah.

So, we are announcing a collaboration

between Lucas Film and ILMxLAB and Magic Leap.

We're building a collaborative laboratory,

right in San Fransisco.

Right adjacent to our offices where xLAB works,

where we'll be able to work, and create, and co-invent

some of the technology and of course the content

and the creative that's gonna go in to powering the future.

This is an exciting announcement, something that's been

more than a year in development

as we've gotten to know each other.

Done a bunch of experiments together.

Now, we're taking it up a level and letting the world know

what's going on, kind of, in the secret lab.

What's really cool about it is the combined team

that has an amazing universe of almost infinite

storytelling capability.

It really starts with story.

Kind of like, wouldn't it be cool if?

Then the Lucas guys say, Well, let's build a little

story around it.

We've been testing these experiential story moments,

and trying to make mixed reality not a novelty,

but a way film makers and others can actually

create real experiences and things that elevate

and add to the universe of something like Star Wars.

Exactly.

The make up of xLAB is

the strongest parts of our company.

It's the story group that,

the same story group that's writing the stories

that you're going to see in cinema across the next decade.

It's the fire power of ILM's R&D.

Very advanced graphics and other sort of methodologies

that are emerging.

It's Skywalker Sound, which has been the leading edge

of making soundscapes and defining universes

through sound.

Those three components are actually

what xLAB is.

At it's center, it's about the story experience

and where that goes.

We understand that these emerging platforms

are about experience.

It's about your experience.

It's about placing you in a universe

and having story happen around you and to you.

It's really a different,

it's a different form that we're gonna be exploring

in this lab.