Tinker Hatfield Draws WIRED's October Cover

(electronic music)

My name is Tinker Hatfield for Wired Magazine.

All these years that I've been designing products,

and some of them have been

fairly important products here and there,

I've never been asked to draw a cover of a magazine.

I'm fortunate to have the ability to draw quickly

and, I guess you could say,

sort of externalize what's in my head.

Sketching is great for me because other people

can generally read the sketches,

and there's a lot of information in a well done sketch.

Our supreme leader, Nike Mark Parker, is a creative guy.

He is a designer, so we go back and forth

and we send sketches to one another

until two or three in the morning on a regular basis.

So, I've adapted that as a primary tool

for moving through the early phases of a project.

And I'll make notes all around the sketches.

One sketch leads to another and, you know,

I'm kind of having, in a sense,

a conversation with myself.

The most recent one is the actual shoe that laces itself.

We call it HyperAdapt 1.0.

I wrote on the cover, This project was inspired

by movies, robots and bugs.

I think of myself as problem solver

and as, quite frankly, a storyteller.

And I think that's what I did for your cover.

I think I solved some problems

and told some stories, so, cool.

That's cool for me.

A blank piece of paper is like an invitation to

jump into the future because it's like, it's like a portal.

How do you jump through it?

You fill it up,

and somehow when you fill it up with sketches and notes,

it's like jumping through it to the next page.