Up Close and Personal With the New Little iPhone SE

This is the iPhone SE.

Does it look familiar, 'cause it should.

It's basically the insides of the iPhone 6S,

which is the latest, best iPhone,

with the outside of the 5S.

There are a couple of little changes.

There's a stainless steel logo on the back,

there's an SE here, and on the edges

it's a little more matte

rather than quite so shiny and glossy.

But otherwise it's the same design

and people love this design so that's a good thing.

The upside, though, is that it's not an old phone anymore.

It's very much new.

It has the A9 processor and the M9 coprocessor.

It has live photos and the new camera and everything.

It's $399, which is the cheapest iPhone Apple has ever sold.

It's $499 if you get 64 gigs, or $399 for 16.

It's a thoroughly modern, good phone

for people who just want smaller phones

and it turns out there are a lot of those people.

It's just the iPhone, only smaller.