Apparently, a Prius. Gay, lesbian, bisexual and transgender (GLBT) drivers are more likely than heterosexuals to buy a hybrid vehicle, according to a survey conducted by Harris Interactive.
Also, gay males are more likely than heterosexuals to have satellite radios in their cars. And the GLBT crowd prefers luxury cars to economy cars, meaning the Lexus RX Hybrid is a likely buy.
The survey, which will surely be well-received by GLBT marketing specialists, says that GLBT folks are more likely to buy from companies that specifically market to them. Of course the same can be said for any interest group -- who doesn't want to feel that the message is specifically going to them?
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